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WhatsApp Business is Meta’s app and API for businesses to talk to their customers. Many teams also use WhatsApp groups to talk to each other. QuiC is built for that second job: internal communication that the organisation manages.
What each product offers for running a team’s communication. WhatsApp Business details are from Meta’s public pages, listed under Sources below.
| Feature | QuiC | WhatsApp Business |
|---|---|---|
| End-to-end encrypted messages | YesYes, Signal Protocol; servers store only ciphertext. Chats with verified business accounts are the exception and say so. | YesYes, by default for chats in the apps. Messages to a business that uses a provider to manage its WhatsApp Business Platform account may be handled by that provider. |
| End-to-end encrypted calls | YesYes, one-to-one and group voice and video calls on current apps. The media server forwards frames it cannot decrypt. | YesYes, voice and video calls. |
| Meetings | YesScheduling, join by link, lobby and host controls. Each meeting is either end-to-end encrypted or set up for "Recording & AI notes", which is encrypted in transit and at rest but not end-to-end. | PartlyGroup voice and video calls and call links. No organisation-managed meeting policies. |
| Admin controls and SCIM provisioning | YesAdmin console on every plan; SCIM provisioning on Business (up to 300 users) and Enterprise. | NoAccounts belong to individual phone numbers. No organisation directory or SCIM provisioning. |
| Audit log | YesAudit-log export on Business and Enterprise. | NoNo organisation audit log. |
| Data retention controls | YesRetention controls on Business and Enterprise. | PartlyDisappearing messages, set per chat by users. No organisation-wide retention policy. |
| Organisation copy of messages (regulated industries) | YesEnterprise: an organisation-controlled key. The organisation (not QuiC) can decrypt, keep and export its own members’ messages; those chats show a banner instead of "end-to-end encrypted". Members are told at least 7 days first. | NoNo organisation-held copy of employees’ chats. |
| Pricing in India | YesStarter ₹99 and Business ₹249 per user per month, billed in rupees (plus GST and a payment processing fee). Two months free on annual. | YesThe WhatsApp Business app is free. The WhatsApp Business Platform (API) charges per message, by category and country. |
| Apps | YesiPhone, Android, Mac and the web. | YesAndroid, iPhone, web and desktop. |
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Products change. Check the vendor’s own pages for current features and prices, and tell us if something here is out of date. WhatsApp, Slack, Microsoft Teams, Zoho Cliq and Google Chat are trademarks of their respective owners. They are named here only to identify the products being compared; QuiC is not affiliated with or endorsed by them.
More comparisons: QuiC vs Slack, QuiC vs Microsoft Teams, QuiC vs Zoho Cliq, QuiC vs Google Chat.